If you ask any Indian founder where they’d like to sell outside India, chances are Dubai will come up first. And for good reason — the market is close, wealthy, and already familiar with Indian products. But breaking in isn’t about just sending a parcel; it’s about showing up where customers already shop.
In the UAE, that means two platforms: Amazon.ae and Noon. If you’re not on these marketplaces, you’re invisible to a huge share of buyers.
So how do you actually get listed without hitting roadblocks? Let’s cut through the noise.
On paper, registration looks like a formality. You upload documents, hit submit, and wait. In practice, this is where most Indian brands stumble.
For Amazon UAE for Indian Food Product sellers, you’ll need a trade license, Municipality Approvals, a local bank setup, and identity documents that match perfectly. Even a spelling mismatch can throw your application back. Noon is similar!
It sounds small, but these are the details that stretch “two weeks” into “two months” & investments running into thousands of Dhirams.
The UAE is strict. Categories like food, health, and electronics have extra hoops. Many Indian sellers assume what sells in India will automatically sell there. It doesn’t work that way.
We’ve seen founders ship products to Dubai only to realize they can’t be listed because packaging or paperwork didn’t meet standards. For anyone eyeing the Dubai marketplaces, ignoring compliance is the fastest way to lose time and money.
Getting your product live isn’t the finish line. It’s the start. The question is: will people click buy?
In the UAE, customer expectations are high. A weak description or blurry image kills trust instantly. Your product listings in UAE have to look polished — title, bullet points, images, even Arabic translations where relevant. Think of your listing as your only salesperson on the platform. If it doesn’t explain, convince, and reassure, you’ve lost the sale.
This is the deal-breaker. Ship from India for every order and you’re dead on arrival. Ten-day delivery times don’t cut it in a market used to 24–48 hours. That’s why brands either plug into Amazon/Noon’s fulfilment programs or partner with third-party services that store stock locally and ship fast.
We call this “the silent sales killer” most brands only realize how much it matters when their first batch of negative reviews comes in.
The truth is, none of this is rocket science. It’s just detailed, messy, and easy to get wrong if you’re new. That’s why so many Indian founders lean on us. At EcomBridge, we’ve guided brands through the headaches of account setup, compliance checks, and fine-tuning listings.
We’ve seen what works and what doesn’t and we know that once you’re properly listed, scaling in the UAE is a matter of execution, not guesswork.
If Amazon.ae and Noon are on your radar, don’t wait until the mistakes pile up. Let’s sit down, plan it right, and get your brand visible where UAE customers already shop.
